Meta's Muse agent can now place calls to US businesses for paid subscribers

Meta's Muse AI agent can now call businesses in the United States on a user's behalf. The feature is open only to people with a paid Muse subscription. Meta first tested it in September, when a small group of early users had to ask for access. Now anyone on a paid plan can request it.

According to Meta's chief AI officer, Alexandr Wang, calls are meant for tasks people tend to avoid. Examples include calling a cable company, the DMV, or a restaurant that does not take online reservations. Muse can wait on hold, make reservations and schedule appointments. One developer, Matt Schlicht, shared a recording of his agent calling a Volvo dealership to find the next free appointment. He said the agent waited on the line for about 15 minutes. In that call, the agent did not clearly say it was an AI, but it stated that it was calling for him and that it was transcribing the call.

Subscription plans start at $20 a month, which includes 500 million Muse tokens per week. A $100 monthly plan gives heavier users 3 billion tokens. Meta says Muse has more than 10 million users. Wang also said the recently added Muse email address feature will soon reach free users. Calls will stay a paid feature for now.

The reception is uncertain. Sources report that many businesses and receptionists hang up as soon as they detect an AI caller. Other companies already offer similar calling tools, including the startup Instinct and Google's Gemini. Neither Meta nor the sources give figures on how often calls succeed. It is also unclear how businesses will respond as AI voices become harder to tell apart from human ones. Supporters see a benefit for people who are tired of long phone menus and waiting for a representative, but the outcome will depend on how businesses handle these calls.